FOR NONPROFIT EXECUTIVES + PROGRAM LEADERS
Your organization is changing lives. Can you prove it?
Metrics That Matter gives nonprofit leaders a simple system to choose, track, and present the data that makes funders lean in and boards feel confident.
Launching October 2026 · Early Bird Special + Access
THE IMPACT IS THERE.
You know your organization is making a difference.
You’re doing incredible work.
The stories you tell are powerful. The impact you’re creating is real.
But when you walk into a board meeting or sit across from a funder, something shifts.
The numbers. The data. The metrics.
That part can feel like a different language.
And you can feel it in the room when it’s not landing.
You don’t need more impact.
You need a better way to prove the impact you’re already creating.
Stories open the heart.
Data seals the deal.
Funders and board members often come from corporate and business backgrounds. They’re wired for data.
They WANT to believe in your mission, but they need numbers to give them permission to invest.
The problem isn’t that you don’t have impact.
The problem is that nobody ever taught you how to measure it, track it, and present it in a way that makes funders lean forward and boards feel confident.
Until now.
INTRODUCING
METRICS THAT MATTER
The Nonprofit Impact System
A short, practical online course designed specifically for nonprofit leaders who are passionate about their mission and ready to speak the language of funders and boards, without losing the heart of why they do this work.
CHOOSE.
01
The metrics that actually matter.
TRACK.
02
Your data consistently.
PRESENT.
03
Your impact confidently.
MODULE 1
Why Metrics Matter
(and Why They’re Not the Enemy of Your Mission)
You’ll learn why the most compelling nonprofit leaders combine story AND data, and why funders need numbers to say yes, even when your story is incredible.
MODULE 2
Activity Metrics vs. Outcome Metrics
The Difference That Changes Everything
This is the concept that shifts everything. You’ll learn the difference between what you DID and what CHANGED because of what you did, why most nonprofits are tracking the wrong things, and how to identify the metrics that actually prove your impact.
MODULE 3
Choosing Your Metrics
And Building a Data Culture
You’ll walk away with a four-step framework for choosing the right metrics for YOUR organization, a simple daily/weekly/monthly/quarterly rhythm your team can actually maintain, and the three keys to making metrics stick long-term without burning anyone out.
MODULE 4
Presenting Your Impact Story
To Funders and Boards
You’ll learn the three-part framework for presenting data that moves people to action, visual tips for annual reports and funder pitches, and a fill-in template you can use immediately in your next board meeting or grant application.
BONUS
The Nonprofit Metrics Starter Kit
A downloadable workbook with the full framework, tracking templates, and your impact story fill-in template. Yours to keep and share with your team.
WHAT YOU’LL LEARN
THIS COURSE IS FOR YOU IF
You’re a nonprofit executive director or program leader who…
- Has incredible stories of impact but struggles to back them up with data
- Feels nervous or underprepared walking into board meetings and funder pitches
- Knows you should be tracking metrics but doesn’t know where to start
- Has tried tracking things before but nothing stuck
- Wants to build a team culture where data collection just… happens
- Is ready to stop leaving funding on the table because your impact story isn’t complete
Â
THIS COURSE IS NOT FOR YOU IF:
You already have a robust metrics system, a data team, and a full annual report process humming along.
Metrics That Matter is for leaders who are building from the ground up or filling in significant gaps.
 MEET YOUR INTRUCTOR
Hi, I’m Brin’na Rollins-Williams.
I spent 11 years as a Fortune 30 executive at Target, where I became the youngest District Senior Director in the company at 28 and managed $580 million in operations across 2,000 team members.
Metrics weren’t something I thought about once a year. They were the language I used every single day to prove my team’s value, secure resources, and tell the story of our impact to the people holding the budget.
Now, as the founder of Legacy Fulfilled Leadership, I help mission-driven leaders do the same thing — in a way that honors their mission, not just the numbers.
I’ve worked with leaders across healthcare, education, retail, and the nonprofit sector.
And the gap I see most often?
Incredible people doing incredible work who don’t have the tools to show the world the magnitude of what they’re building.
This course closes that gap.
WHAT LEADERS ARE SAYING.
“Brin’na has a way of taking complex corporate concepts and making them immediately accessible and applicable. She doesn’t just teach, she transforms how you think.”
- Executive Coaching Client
“I walked in not knowing what a KPI was. I walked out with a plan.”
-Momentum Mentorship Client
“This is the session I didn’t know I needed. Immediately applicable to everything we’re doing.”
- Workshop Attendee
YOUR IMPACT IS ALREADY THERE.
Now make sure the numbers tell the story.
You’re already doing the work that matters.
Metrics That Matter gives you a simple, practical system to choose the right metrics, track them consistently, and present your impact in a way that gives funders and boards confidence.
Join the waitlist for first access when enrollment opens.